“Evening, friends…welcome to Springdale…”
Posted by Ivan G. Shreve, Jr. on Sep 6th 2022
An old-time radio website asks the ($64) question: “What if Old Mr. Potter, the meanest man in town, was actually the Mayor and had a heart of gold?” The query references two acting showcases from the legendary Lionel Barrymore: one is arguably his best-remembered film role, that of miserly Henry Potter in the 1946 motion picture classic It’s a Wonderful Life. The second is a radio program that premiered over NBC Radio on this date in 1942: The Mayor of the Town, which starred Barrymore as the fictional mayor of the equally fictional hamlet of Springdale, which soon became representative of many a small town in rural America. (This is not unlike The Great Gildersleeve’s Springfield [note the similarity of names], or Dr. Christian’s River’s End.) Mayor of the Town soon became one of the medium’s most popular comedy-dramas, eventually running on all four networks until July 3, 1949.
Truth be told, the unnamed mayor played by Barrymore on Mayor of the Town was a bit more like the character of Dr. Leonard Gillespie, which Lionel portrayed in the popular MGM Dr. Kildare movie franchise, than the formidable Mr. Potter. Gillespie was a crusty, cantankerous individual who nevertheless cared very deeply for the welfare of his patients. In fact, when the star of the Kildare films, Lew Ayres, was forced out by the studio because of his conscientious objector status in WW2, Barrymore-as-Gillespie took center stage for the remaining six films in the franchise (beginning with Calling Dr. Gillespie [1942]). Interestingly, Lionel would reprise his Gillespie role in a syndicated radio series, The Story of Dr. Kildare, after Mayor was canceled. He was reunited with his fellow “physician” Ayres in that venue as well.
Like Gillespie, the mayor of Springfield was an
irascible cuss whose hardened exterior covered up an interior of squishy soft
nougat where the plight of a stray dog or an orphan was concerned. The Mayor
didn’t always show it, but he was particularly fond of his long-suffering
housekeeper, Marilly, who could match him toe-to-toe in the irritability
department. Marilly was played by radio veteran Agnes Moorehead, and the other
member of the Mayor’s household was a young boy affectionately known as “Butch”
(Conrad Binyon), who became the Mayor’s ward after the death of his mother and
his father’s induction into the Seabees. Regardless of pressing town business,
the Mayor always found time to engage Butch in a game of checkers or getting in
a little fishing and/or swimming at nearby Rock Creek.
Many of the stories featured on Mayor
of the Town centered on Butch’s coming-of-age, with the Mayor
there to provide guidance and advice as the young man made his way through
adolescence. Butch had a girlfriend, Sharlee Bronson, portrayed by a pre-Our
Miss Brooks Gloria McMillan, and Priscilla Lyon was also heard on
occasion as Holly-Lee, the Mayor’s granddaughter. Will Wright (as the sheriff),
Sharon Douglas, Irvin Lee, and Marjorie Davies appeared on the program as well.
Harlow Wilcox and Frank Martin handled the announcing chores, with direction by
Jack Von Nostrand. The writing staff on Mayor included
creator Jean Holloway (who would craft scripts for Barrymore on the radio Dr.
Kildare), Leonard St. Clair, Howard Blake, Erna Lazarus, Howard
Breslin, and Charles Tazewell.
Lionel Barrymore began entertaining radio
audiences with his portrayal of A Christmas Carol’s Ebenezer
Scrooge on December 25, 1934 and did so on a number of venues throughout the
years including Hallmark Playhouse and The
Hallmark Hall of Fame. From 1942 to 1947, Barrymore Scrooged it up
on Mayor of the Town, often presenting it in the form of turning
Springdale into a community theatre, with Butch playing the role of the kid
who’s asked by Scrooge to purchase the Christmas goose for the Cratchits after
his overnight transformation.
Mayor of the Town had its premiere over NBC but a month later had
jumped networks to CBS, where it would be heard for Rinso until the fall of
1947. Perhaps NBC was spooked by a rather unflattering review from Billboard:
“From its very inception, almost every phase of 'Mayor of the Town' is the most
palpable of contrivance; stock characters, stock plot and the lowest grade of
corn.” Old-time radio historian John Dunning was far more charitable, noting
the show “gave a realistic portrait of rural living.” After its
five-year-sponsorship with Rinso, Mayor allowed Noxema
to pay the bills as it was heard on ABC from October 8, 1947 to June 30, 1948.
The series finished out its seven-year run on Mutual from January 2 to July 3,
1949, sponsored by Mutual Benefit Insurance.
Lionel Barrymore’s death in 1954 prevented him from reprising his role
when Mayor of the Town finally transitioned to the
small screen in a syndicated TV series that aired from 1954 to 1955. Produced
by the same company that brought Big Town to
television, Mayor starred Academy Award-winning actor
Thomas Mitchell as the titular elected official, who finally got an actual name
in “Thomas Russell.” Character great Kathleen Freeman portrayed Marilly, with
David Saber as Butch and a recurring cast that included Jean Byron (as Minnie,
the Mayor’s secretary), Tudor Owen, and a young Natalie Wood as the Mayor’s
niece. The TV Mayor of the Town would run for one
season of 39 episodes.
Radio Spirits’ digital downloads collection, Radio Christmas Spirits, features a December 23, 1942 broadcast of this beloved radio classic, with Lionel Barrymore playing Ebenezer Scrooge as only he can.